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Tiqets – Company Profile
Name: Tiqets International B.V.
Headquarters: Amsterdam, Netherlands (James Wattstraat 77‑P / 77, 1097 DL)
Founded: Around 2013‑2014 by Dutch entrepreneurs.
Type: Private company in the tours, activities & attractions ticketing / travel‑tech sector.
Mission / What They Do
- Tiqets’ mission is to make culture more accessible by helping travelers discover and book tickets for museums, attractions, hidden gems, and cultural experiences around the world.
- They focus heavily on mobile-first ticketing: instant e‑tickets, skip‑the‑line entry, last‑minute booking, flexible cancellation policies.
Key Facts & Scale
| Metric | Value / Notes |
|---|---|
| Number of users/customers served | Over 50 million experiences booked globally. |
| Number of venue partners | Thousands of museums and attractions. The “venue partners” count is over 4,000 according to some source. |
| App downloads | Over 3.9‑5 million (depending on source) downloads. |
| Geographical reach | Available in 60+ countries, 1,000+ cities, and in many languages. |
Leadership & Organization
- CEO: Laurens Leurink
- Founder / President: Luuc Elzinga
- Other key executives: CTO Santiago Hirschfeld; COO Robert Westers; Chief Supply Officer Maarten Raaijmakers; CFO Stef Pillen.
- Board (non‑executive members): Simon Breakwell (Chairman), Erik Kooistra, Harry Dolman etc.
Business Model & Services
- B2C platform: Users (travelers/tourists) discover and buy tickets for cultural attractions via Tiqets’ app or website.
- B2B / Venues side: Tiqets provides technology services to museums and attractions: tools for ticketing, capacity/time slot management, dynamic pricing, merchandising, etc.
- Revenue model: Commission or service fees on ticket sales. For venue partners, revenue share models.
Financials & Funding
- Total funding raised: Approx USD ~105‑106 million across several rounds.
- Notable funding rounds:
- Series B: ~$17‑20 million around 2017.
- A later round (~2018) of ~$23 million.
- Series C: $60 million in October 2019.
- Recent financing: In 2025, Tiqets got a EUR 25 million loan from ABN AMRO to support growth.
- Revenue estimates: Varying numbers from different sources; some put the annual revenue between USD 25‑50 million, others higher.
Strengths & Competitive Advantages
- Instant mobile tickets & skip‑the‑line options are very attractive for tourists and short‑notice planners.
- Strong relationships with cultural institutions; credible marketplace for museums and attractions.
- Global presence, local language support, flexible cancellation and booking policies.
- Technology integrations: APIs (for partners), integrations with platforms like Google, etc. Helps with wider distribution.
Challenges & Competition
- The tours & attractions space is quite crowded. Key competitors include GetYourGuide, Viator (Tripadvisor Experiences), Klook, etc.
- Pricing & margins can be thin, especially with venue commissions, customer expectations (discounts, flexible terms), and overheads.
- Managing cultural differences, language localisation, payment methods, and regulation in many countries.
Recent & Key Developments
- Reached the milestone of 50 million customers served globally.
- Partnerships: for example with Firsty (mobile data), Kruidvat (retailer), Italia.it (Italian tourism site) etc. To improve reach and convenience.
- The platform continues to improve features for both travelers and venue partners (better booking engine, time‑slot management, etc.)
If you like, I can also prepare a concise “Tiqets: Pros & Cons” section or future outlook to add to your blog post. Do you want me to add that?
