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Get Upto 10% Off All Bookings at Viator
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Get 20% Off Any Tour Or Activity at Viator
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Get Upto 8% Cash Back For Online Purchases Sitewide at Viator
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Get Upto 25% Off Italy Tours & Attractions Starting Under $20
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Viator is a leading global online marketplace for tours, activities, and travel experiences, operating under the Tripadvisor Group. Here’s a comprehensive overview based on the latest 2025 updates:
### **Key Features of Viator**
1. **Diverse Offerings**:
– Provides over **400,000 experiences** worldwide, including tours, cooking classes, concerts, and outdoor adventures .
– Specializes in **immersive and hands-on activities**, such as photography classes (+92% growth) and craft workshops (4.9/5 ratings) .
2. **Trending Travel Preferences**:
– **Outdoor and cultural experiences** dominate 2025 bookings, with destinations like Banff (+87%), Tromso (+86%), and Rovaniemi (+88%) surging in popularity .
– **Thermal spas** (+43% growth) and **musical events** (e.g., Vienna Christmas concerts) are also trending .
3. **Booking Flexibility**:
– **Free cancellation** (24+ hours in advance) for most experiences .
– “Reserve Now & Pay Later” options and **lowest-price guarantees** .
4. **Discounts and Promotions**:
– Current offers include **8% off all bookings** (Visa card payments), **50% off select experiences**, and region-specific deals (e.g., 30% off Rome tours) .
5. **Leadership and Growth**:
– New President **Pepijn Rijvers** (ex-Booking.com) aims to expand Viator’s digital marketplace, following a profitable 2024 ($840M revenue) .
– **Ignite Local Events** in 2025 (e.g., Vancouver, London) help tour operators scale businesses .
6. **User Reviews**:
– Mixed ratings: **4.3/5 on Viator’s site** but lower on third-party platforms due to variability in tour quality .
### **Why Choose Viator?**
– **Global Reach**: From Eiffel Tower tickets to Cappadocia balloon flights .
– **Safety and Support**: 24/7 customer service and WHO-aligned health measures .
