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1. Overview
Giglio is an Italian luxury fashion retailer, operating both online (GIGLIO.COM) and through physical boutiques in Palermo, Sicily. Founded in the 1960s as a small fabric shop by Michele Giglio, it evolved into a global e-commerce platform in 2007, specializing in high-end fashion brands like Gucci, Balenciaga, and Valentino .
-Key Offerings:
– Sells over 700 luxury brands across womenswear, menswear, and kidswear.
– Ships to 150+ countries, emphasizing Mediterranean-inspired style .
– Revenue: €37.9 million (2021), with rapid growth (€4M to €50M+ between 2015–2022) .
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2. History & Evolution
– 1960s: Began as a family-run fabric store in Palermo .
– 1970s: Expanded into luxury fashion boutiques under Michele Giglio’s leadership .
– 2007: Launched GIGLIO.COM, becoming a pioneer in Italian online luxury retail .
– 2019: Received investment from Equilybra and ranked among Europe’s fastest-growing companies by Financial Times .
– 2021: Listed on Euronext Growth Milan .
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3. Business Model & Innovations
– Omnichannel Strategy: Integrates physical stores (e.g., Palermo’s Piazza Crispi) with digital platforms .
– Community Shopping: A 2025 initiative linking 200+ multi-brand boutiques via a shared digital catalog .
– Digital Gateway: Offers services like shooting hubs, creative campaigns, and tech solutions for brands .
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4. Corporate Culture & Values
– Team: 150+ employees, fostering creativity and inclusivity .
– Mission: Combines Mediterranean multiculturalism with a “restless pursuit of beauty” .
– Sustainability: Focuses on digital transformation to reduce physical waste (e.g., virtual showrooms) .
